Designed for busy women everywhere to keep makeup, tools, and brushes, pristine and easily accessible for daily use, as well as for traveling, creator Cheryl Cooper developed the Hold Me Bag because she recognizes the importance of simplifying daily life with something as basic as the makeup routine.

A compact size when closed, 10-inches high, by 7-inches wide, by 2-inches deep, it extends to 22-inches wide when fully opened. The generous center “heart” of the bag is fully zippered, and includes a removable bottom liner and efficiently holds a multitude of tubes, compacts, palettes, pots and pencils. The flap-covered brush section has 15 separate sleeves of varying sizes that store single or multiple brushes or implements, with a 30-plus brush capacity. Brushes, always difficult to protect, are kept smartly separated, straight up and fully protected.

When opened, the Hold Me Bag gives a complete view and access to makeup, brushes, and tools – no sorting through compartments, separate brush bags, sleeves or pages. This quick view is a real time-saver, especially for last-minute makeup applications. The exterior of the long-lasting bag is made of “Knew Suede,” a simulated suede material that is easy to clean, and soft to the touch. There are several interior fabric selections to choose from.

For more info, visit www.holdmecompany.com.